published Monday, August 29th, 2011 at 9:41 am by
Tom Guard
Why should cities use social media?
Why Should Local Government Use Twitter?
I know what you are thinking. Twitter is a big hype and it’s boring. Actually most people who think it’s a waste of time and money really need to get with the times.
How to use social media in government.
See, Twitter is real-time. By real-time I mean that I could post a road closure on my Twitter account and it could get to over 1500 people in a matter of seconds. Those people that have the text message feature turned on when I send a Tweet would get that road closure on their phone. (Are you getting the idea yet?)
How long and how costly would it take to send out a newsletter about a road closure or a festival going on in your city?
Every state and municipality should have an official Twitter profile. It saves time and money.
That’s just the tip of the iceberg. Yesterday I built a Twitter page where people can track hurricanes, get information about evacuations, find fuel stations that have gasoline for generators and learn about hurricane safety. That’s just a few things this new Twitter profile will do. I’m not even finished with it.
I know how to make a Twitter page post emergency information automatically without using a human to post it in case of an evacuation.
If you or your city would be interested in knowing more about Twitter comment below.
From the Cleveland Social Media Expert.

- Image by gcbb via Flickr
Tom Guard
How To Run A Business Like It’s 1999
Personally, I have seen businesses run with the 1999 mentality. It’s pretty sickening to think that a business isn’t using social media, blogs or mobile to push their business to the next level. (This is actually suppose to be a funny post.)
Today while driving down the road, I happened to hear the song “Party like
Google 1999
it’s 1999″ on the radio. I thought instantly how some businesses still have a 1999 business model or 1999 mentality.
So if you want to run your business like it’s 1999, here are a few ways you can keep the 1999 vibe going in your company.
What can you add to this list? Leave some creative comments below. I would love to hear your 1999 internet stories.
Tom Guard
Posted in Social Media, Social Media Marketing | 1 Comment »